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Twelve years on from its launch, Siri now feels like a modern-dayAppleNewton.
Both started life as bold new personal assistants, only to stagnate and fall by the wayside.
Apple can’t let this continue.
Plus, the promo’s typography (below) also has echoes of Siri’s color scheme.
How exactly might Apple reboot Siri in June?
It’s a long road back.
But that doesn’t mean Apple isn’t planning some Siri upgrades.
Apple almost certainly won’t have changed its mind since then.
Mark your calendars for #WWDC24, June 10-14.
Its going to be Absolutely Incredible!
That’s pretty futuristic stuff.
Given the rapid advances of its rivals, some of this investment will surely go towards improving Siri.
New Siri announcements also haven’t been completely extinct in recent months.
None of this is the work of a company that’s given up on its voice assistant.
This mootedGoogleGemini deal wouldn’t be unusual for Apple.
That deal is now under threat from EU regulators.
That will likely mean some compromises for an upgraded Siri, rather than a giant leap.
None of this would rocket Siri towards being a voice assistant leader.
I don’t think so.
