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Last year, digital ad spend passed $600 billion worldwide.
Thats $411 million every day.
Whatever the form ad fraud takes, businesses are hemorrhaging cash.
This ecosystem includes everyone from the website owners to the marketers and theweb hostingproviders.
Hosting providers play a key role here as they are the signal path to detect click-fraud.
Hosting providers can help their customers recover as much as 25% of their ad spend.
CEO and co-founder, BotGuard.
Ad fraud can involve bots, like click injection, click spam, and rig emulators.
Theres alsodomainspoofing, cookie or pixel stuffing, and install farms - to name just a few others.
Take the example of a smallecommercebusiness.
Digital ad fraud is complex, comes in many forms, and is constantly evolving.
In the US, legislation aimed at tackling digital ad fraud is still in its infancy.
Were seeing a similar story across the globe.
Although digital ad fraud directly affects individual businesses, it impacts the wider economy too.
This threat doesnt just affect the ad industry: it has national implications.
The software can then blacklist certain URLs and IP addresses associated with this suspicious activity.
Some solutions work directly with web hosting providers and can be added on to protect websites of all sizes.
The most advanced solutions combine ad fraud and bot protection.
All-in-one solutions can kill two birds with one stone, protecting businesses against both threats.
Better legislation would be a step in the right direction.
We’ve listed the best email marketing software.
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