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This staggering failure rate underscores the importance of gatheringcustomer feedbackearly and often.
Theres an old saying, test before you invest.
It sounds cliche, but its actually deeply rooted in human behavior to seek feedback.
Humans thrive on feedback; we create ideas, we test ideas, and we improve ideas.
In fact, weve built large industries, like market research, designed to acquire feedback.
Weve become obsessed withdataas a proof point to help us make decisions.
Even more, weve adapted our means of gathering data to become faster and more economical.
Now, none of this is revelatory, but there is a purpose in bringing it up.
Co-founder & CEO at Zappi.
Accessing the value of data with AI
Where humans thrive on feedback,AIthrives on data.
Details begin to fall through the cracks and disconnected data sets only tell part of the story.
Its important to think about how you access value and what tools you want to use.
But it requires thinking about data in a more connected way.
We cant just funnel individual project data into AI and hope that it fills in the gaps.
Thats how you get hallucinations and, well, bad ideas.
Instead, we need to leverage everything we know through a cohesive, connected data asset.
Well move from a human-centric process of creating ideas, workshopping, testing and improving them.
At the optimize stage, AI immediately mobilizes this feedback to have our product reflect the desired changes.
This is a key moment when humans can intervene.
This not only enhances the relevance of the offerings but also significantly increases the chances of market success.
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