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The latest additions to the toolkit, Refine and Expand, add an extra layer of creativity.
We took a look at how they worked while discussing iStocks AI future.
Its all about making lives easier, said Farhall, Letting users create in an elevated way.
Better prompts means better results.
Refine and Expand, the platforms latest tools, are another example of this.
In another, a tiger was added to a jungle scene.
Expand, a tool favoured by designer Bon, intelligently adds to the background.
The focus is on the ability to expand whats possible, said Farhall, finding creative efficiencies.
With AI, anything is possible.
Well, almost anything.
Its rare in a live demo that were intentionally shown the limitations of a product.
The iStock AI Generator is, effectively, a safe commercially safe sandbox.
The AI generator cant, for instance, generate existing logos or celebrities or copyrighted images.
Theyre not part of the training model, theyll never be generated.
Nor will a companys AI generations get cycled back into the model.
Its a creative silo for businesses.
Since unveiling its tool, iStock has gone hard on legal business protections.
The company hopes this will allow for seamless use between its AI and the stock media platforms.
Thats essential, Farhall explained, since the real issue with AI is that its always looking back.
He cited the pandemic as an example, where photographers could be commissioned to get current images.
Users, then, should get the best of both worlds.
Expect closer integration between the two worlds, too.
Before wrapping up, we ask veteran prompt writer Bon the secret behind what makes a good text-to-image prompt?
He explained that its experimentation, but a good AI text prompt places important details at start.
And use image filters to make photoreal images more filmic.
So, now we know.
