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These are accepted shortcomings that allow for more focused investment on a gear’s gaming prowess.

Doesn’t “beyond gaming” sound like another way of saying ‘things other than gaming’?

A model holding the Asus ROG Phone 8 Pro

The Asus ROG Phone 8 Pro

Is the Zenfone to blame?

Perhaps it’s the Zenfone’s fault.

The game has changed

There’s also today’s wider playing field to consider.

The front and back angled views of the Asus ROG Phone 8 Pro, highlighting its AniMe LED Matrix

The Asus ROG Phone 8 Pro

Not so much game over, but the end of an era.

A photo of the Asus ROG Phone 6D Ultimate with MediaTek Dimensity internals

The AeroActive Portal open on the ROG Phone 6D Ultimate.

The Asus Zenfone 10 on a bench, with a field in the background

The compact Asus Zenfone 10 has a 5.92-inch display

A press shot of the Asus ROG Tessen mobile gaming controller

Even Asus' own press imagery for its new Tessen gaming controller doesn’t feature a ROG Phone.