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The bizarre scene isn’t part of a movie, a pranks, or a bet gone wrong.
It’s actually a provocative act of guerrilla marketing from one of thebest VPNproviders on the market.
The London office of Future PLC was one of the stops of Surfshark’s truck featuring a transparent toilet and a person inside to raise awareness on data privacy issues online,
“How much are you willing to share?”
That’sSurfshark’s message, written in giant letters on the side of the truck standing in front of us.
Surfshark chose London to question people’s tendency to jeopardize our privacy in today’s digital landscape.
“Our ultimate aim is for individuals to reconsider their attitudes towards privacy,” Lina Survila, Surfshark’s spokesperson.
The firm has been vocal about data breaches for a long time.
The numbers are shocking: approximately 6.5 billion unique user accounts were compromised.
“Data leaks persist as an ongoing global threat.
This data is scary, but not completely new.
Even children cannot escape adults’sharentingactivities, which is the morbid fascination of broadcasting their childhood online.
How many parents would install a public camera in their kids' bedrooms in real life?
With our latest campaign in London, we want to challenge your thinking about online privacy!
Surfshark’s choice to execute its awareness campaign in London doesn’t happen in a vacuum, either.
The firm has estimated that a staggering one billion personal records have been exposed during this period.
“We believed it was essential to draw attention to these alarming statistics.
“Your data is leaking.
Protect your online data,” was the message.
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