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I canalmostbuy it but there are many reasons why ultimately I don’t.
If you think it started with Siri, you’d be wrong.
Apple has been thinking about this stuff for a long time.
Does this AI partnership ring true?
I think it’s also accepted wisdom that this year’sWWDCwill be 90% AI.
Apple can’t afford to disappoint.
First, the only part of Gemini that meets Apple’s strict benchmarks for privacy isGemini Nano.
DIY AI
I’m not suggesting that Apple would never partner with Google.
Your iPhone search defaults to Google becausethe search giant pays Apple billions every year.
There is a reason that Apple Maps, which also uses Apple’s own AI, exists.
It’s the same reason that Chrome isn’t your iPhone’s default web online window.
Apple likes to build things on its own, especially for the full-stack control it gives it.
If it licenses Google Gemini at scale, its generative AI efforts will never recover.
Bajarin, though, sees it differently.
He notes the cost of delivering a powerful generative AI architecture.
Perhaps it’s a financial decision.
Yes, Google could pay a similar amount to have its Gemini AI front and center on the iPhone.
Still, none of it makes sense to me.
It wants people to switch and they’ll only do that if they see a tangible benefit.
I’ve seen reports that Apple has met with multiple AI companies (while constantly acquiring smaller ones).
