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Now, as we approach mid-2024, the focus has shifted from curiosity to strategic implementation.
But thats not to say that its time to say RIP metaverse.
For busy marketing teams, of course, this raises all types of questions.
Principally, what does it mean for my brand, and how can we become part of it?
Take, for example, the digitalcustomer experience.
Ever since OpenAIs watershed arrival, generative AI continues to shake up the marketing sector like never before.
But its use goes much further.
AI can help here too.
This not only improves the customer service experience but also supports greater efficiencies.
Issues such as dataprivacy, the digital divide and the need for substantial infrastructure investment are significant.
Companies must navigate these challenges carefully to build trust and ensure a secure environment for their users.
The decision should align with the companys overall digital transformation strategy and its readiness to adopt new technologies.
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