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The streamers get our eyeballs and we get our TV for less.
What’s not to like?
The appeal for consumers is obvious: it saves us money.
Because otherwise it means spending a fortune.
Verizon isn’t the only bundler.
Meanwhile, phone connection Vodafone offers entertainment plans that includeYouTubePremium or Prime Video with your airtime contract.
If that sounds awfully like the old days of cable bundles, that’s because it is.
According to AdWeek, “cable TV ad-supported paradigms of the past are the way of the future.”
Or as one insider put it: “What’s old is new again.”
