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Everybody’s bundling to boost their streaming sign-ups

Bundling is acting like a recurring theme for streamers.

AdWeekdescribes the current landscape as streaming’s “messy era”.

Paramount Plus and Peacock streaming apps visible on the Roku homescreen

It’s generally considered a bad thing, because retaining existing customers is typically cheaper than attracting new ones.

Some of my friends are down from four or five subscriptions to just one.

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