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In doing so, it hope to nurture and enhance relationships with a companys leads and clients.
Ultimately, what a CRM system does is up to the individual business and how they use it.
There a few common CRM use cases that highlight the most common ways that CRM platforms are deployed.
Below, well explain in the simplest terms possible exactly what a CRM system does.
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What does a CRM system do?
That brings us to another important area of functionality for CRMs - analysis.
Tools likeSalesforce,Workbooks, andHubSpot, for example, are some of the front-runners where analytics are concerned.
Otheressential CRM featuresinclude workflow automation and pipeline management.
Businesses from all kinds of industries, frominsurancetoreal estateand more, have benefitted from CRM solutions.
A quick look at some high-profileCRM studieswill demonstrate that.
Organizations including well-known multinationals andstartupshave shown that CRMs hold the potential to supercharge your sales.
In the case of the former, Uber has usedSalesforceto remain one of the giants of the technology world.
The CRM collates data from all the individuals that engage with the Uber brand, with all interactions monitored.
A completely different pop in of business, WeightWatchers used HubSpot CRM to refine its sales process.
Another business that has utilized a CRM to great effect is BMW.
This program allows BMW owners to register their vehicles online and monitor their cars financing and maintenance.
All this helps to strengthen the post-purchase relationship between BMW and the customer.
First of all, they can increase sales.
CRM tools also help improve customer service.
Theres no need to scrabble around for information on previous interactions or purchase history if youre employing a CRM.
Everything your team needs should be stored and easily retrieved from a centralized repository.
This makes things much easier for your employees and minimizes frustration for your customers.
Ultimately, it should make your sales run smoother and faster.
The time between an individual engaging with your company for the first time and converting should decrease significantly.
One of the challenges is ease of use.
Do your sales or marketing teams have the necessary skills to make the most of a CRM?
Integration is another area where certain CRMs encounter issues.
Understanding how a CRM connects with other tools is key to realizing what these solutions can really achieve.
It provides real, tangible benefits for every step of the sales process.
