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Were not surprised to see Adobe go hard with AI after the big reveal ofAdobe Fireflyat last years event.
Missed the opening keynote?
These are the top updates you’re gonna wanna know about from Adobe.
Custom Models now let businesses train AI models on their existing assets to ensure brand-specific AI content generation.
Already commercially safe, the resulting assets will adhere to brand guidelines.
Most exciting - look out for audio, video, and 3D generation later this year.
The Firefly web app already features the incredibly useful and clever Style Reference.
Structure Reference is a similar tool.
Adobe GenStudio
GenStudio is Adobes latest innovation for marketers.
In operation, its undeniably quick and impressive.
Adobe Experience Platform
The customer experience is never far from thought at Adobe Summit.
So, were not surprised to see Adobe Experience Platform get some updates.
Top among these is the AI Assistant, which helps deliver data-fuelled insights, campaign creation, and more.
During the keynote, were told to think of the AI assistant as a data guru, analytics maestro.
For the data-conscious, Federated Audience Composition will be huge.
The idea here is to streamline the user experience, while delivering data security.
