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Over the past 15 years, subscription models have exploded, often becoming a secret weapon for businesses.

In todays highly competitive environment, tailored,customer-centric offerings differentiate the success stories.

sales team in office making calls

Its important to be open to evolution as times change, while prioritizing sustainable customer relationships over short-term gains.

Against this backdrop, its become obvious that we are in the middle of a market transition.

As businesses enter this new era, there has been a shift in focus.

Championing customer retention and expansion is how to achieve staying power.

GM for EMEA at Zuora.

The what is the company and product.

Successful businesses must also invest in helping their customers achieve value.

We’ve featured the best customer feedback tool.

The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.

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