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Despite the commercial motivations of these messages, there is truth behind the rhetoric.
So why arent small businesses snapping up new tech as fast as they can get their hands on it?
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Senior Lecturer in Business Psychology at the University of East London.
The fear of change
Investing in any business takes time, effort and money.
These feelings can be magnified for small businesses.
But for the smallest businesses, the burden of decision-making often falls to one person.
Firstly, it is important to understand the ramifications of under-investment.
A useful tool to overcome this is imagining a scenario where you havent invested in technology.
Next, start small.
Just 27% of businesses believe they get their tech and software choices right.
That can help navigate the concern around making significant upfront investment.
It’s also vital to learn from others.
Helping you make a more informed decision.
But it is not all on small business owners to change their mindset.
Tech suppliers need to examine how they communicate technology offerings to them.
In the current climate, they would be forgiven for putting survival first and losing sight of the long-term.
This makes working with trusted advisors even more important, to help them overcome this mindset and provide perspective.
For example, working with accountants to developfinancialplans can help owners invest in technology at the right time.
Small business owners face a myriad of challenges.
We’ve featured the best small business accounting software.
The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc.
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