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GoogleShopify vs.Amazon, and youll get over 51 million results.

Most marketers I know dont have time to digest all of the releases, so heres my CliffsNotes-level take.

Creative & UX Director at DMi Partners.

The other release Im most excited about is the Subscriptions app.

At the simple end of its features is recurring order/subscription functionality for single products.

One important note: youll need to be on Shopify 2.0 and have a compatible payment gateway (e.g.

Shopify payments, Stripe, PayPal) to plug in Subscriptions.

If youve been dragging your feet on implementing those, Subscriptions might be reason enough to take the plunge.

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