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This void in cybersecurity was also where Bipul saw a gap in the market, and founded Rubrik.
You cant prevent the unpreventable.
That’s the vision we are driving in the marketplace.
Ultimately resilience comes from data because that’s the most critical asset.
This is the future of cybersecurity.
By removing the financial incentive it is hoped that ransomware attacks will deter.
Some people have insurance, so insurance is paying for it.
Otherwise they are paying for it- but the fundamental question is why are we here?
Why is it that an industry that earns $200 billion a year is not able to protect itself?
Sinha draws particular focus to how businesses should respond in the immediate aftermath of a ransomware breach.
Which means that if someone can get into the data infrastructure they still don’t have access.
So that is number one.
Number two is they need to have technology that can observe actual business data.
That’s not good enough.
If you frame it that way, then there is less pressure to share information.
Ultimately, this communication works to the defenders advantage and greatly increases their resilience.
Cooperation also needs to be established between the public and private sectors, Sinha notes.
Things like that would help attain that goal, but it’s not an easy problem to solve.
The discussion has to be reframed.
It has to be said that successful defense is the right strategy, not prevention.
