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This week, for instance, the company is launching Backdrops.
The name is something of a misnomer since Backdrops doesn’t put anything behind your bestRoku Streaming TVimage.
(Image credit: Roku)
Roku TV sets are more varied in quality, so the effect might not be the same.
All sets will adjust brightness to make the artwork look more vibrant.
Roku is also enhancing the intelligence of all Roku TVs with Roku Smart Picture.
(Image credit: Roku)
If for instance, it detects a sports game, the TV will automatically switch to sports mode.
As with backdrops, even the oldest Roku TVs will get the Smart Picture update.
However, newer sets like the Pro series will get more out of it.
(Image credit: Future)
Those sets feature a dedicated neural processing Unit (NPU).
A city skyline might get a sharpness boost to make it pop in just the right way.
While the software updates are not available today, Roku will roll them out in the coming months.
Roku TVs and Roku-branded models sold this year will come with Smart Picture on by default.
Older models that get the software update will need to enable Smart Picture in tweaks.
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